Business
www.LafMag.comBuilding a Better Environment: Local Industries Incorporate Green Practices, Green Thinking - Lafayette (Ind.) Magazine, spring 2015Finance: Credit Monitoring Tips - Lafayette (Ind.) Magazine, fall 2013A 'Top 10 List' to Achieve a New, Normal Living With Vision Loss Using technology to accomplish a top 10 List of daily tasks and beyond - GettingHired.com, November 2012Coaching for Work, Coaching for Life (story on business/life coaches) - Lafayette (Ind.) Magazine, fall 2012Making the cut: Tradition, discipline put fresh meat businesses over the top. - Lafayette (Ind.) Magazine, fall 2011Sun Power: Purdue University Solar Decathlon team pairs with area businesses to build a sustainable home. - (Lafayette (Ind.) Magazine, fall 2011 The A-List ( first part of profiles of entrepreneurs) - Lafayette (Ind.) Magazine, fall 2010The A-List (second part of profiles of entrepreneurs) - Lafayette (Ind.) Magazine, fall 2010Business 101:Sound Advice, Inc.(profile story on local business) - Lafayette (Ind.) Magazine, spring 2011Articles below from MacDonald Advertising Services (formerly MacDonald Classified Services), 2003-2009An Argument for Maintaining Classified:Lancaster (Pa.) Newspapers Inc. shares insights on survival - MacDonald Vol. 2, Issue 3 - March 2009Expanding Digital Advertising Opportunities:Detroit Media Partnership plans more targeting online - MacDonald Vol. 2, Issue 3 - March 2009 Detroit Makes Radical Distribution Changes:Newspapers' changes come with eye toward the future - MacDonald Vol. 2, Issue 2 - February 2009Students Show Stong Interest in Campus Papers:Study shows robust readership of college newspapersHouston Plays Role in Rebuilding New Orleans:Special section reconnects evacuees with their homeAuto Reviews Drive Consumers to NYTimes.com/autos:Consumers and advertisers drawn to expanded contentRecruitment Advertising Goes Mobile in Chicagoland:QuickText is the Chicago (Ill.) Tribune's newest segment in recruitmentMaintaining Revenue, Providing a Public Service:Newspapers assist during a volatile mortgage marketAfrican-American Newspapers View Classifieds as Key Way to Serve Communities:Newspapers use various media to target customersReaching Out to First-Time Home Buyers:Newspapers partner with Realtors, mortgage companiesOnline Newspaper Content:Should access be free or for a fee?Promoting Condominiums with Newspapers:Real estate companies target specific audiencesSpanish-Language Publications:Newspapers promote classifieds to reach fast-growing marketsJobs Site Jumps Revenue By Offering More Options:NWJobs.com has notable success with self-service recruitment adsLetter-Writing Campaign Targets Classified Gun Ads:Newspapers create policies to accept ads only from licensed dealersIn the Driver's Seat:Automakers, dealerships empower womenFuel Factor:Automotive advertising remains stable despite high gas pricesTap the Riches:Newspaper Web sites begin to emerge as viable revenue sources